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Lately, the aesthetic discourse is everywhere. But it’s not limited to TikTok outfit checks and Pinterest mood boards of the chronically online. According to new data from the EU Intellectual Property Office (EUIPO), design now directly dictates how Europeans spend their cash. And if you think your product’s design is just a “nice to have,” you might be leaving serious money on the table.

The EU Intellectual Property Office (EUIPO) just released a new the Early TM Screening tool and it’s the glow-up your trade mark filing process didn’t know it needed! Think of it as a pre-flight check that spots potential legal turbulence before you hit “submit.”

Across Europe, courts and institutions are increasingly championing mediation as the smart, sustainable way to resolve legal conflicts. A recent EUIPO case shows just how powerful mediation can be when two brands from different corners of Europe collide.

The SME Fund continues to strengthen innovation across the European Union by helping small and medium-sized enterprises (SMEs) safeguard their intellectual property (IP). Since its launch in 2021, this EU initiative has supported over 95,000 SMEs through reimbursement schemes designed to make IP protection and enforcement more accessible and cost-effective. This autumn, the Fund reopens several of its popular voucher schemes, allowing new applicants to benefit from financial support in managing their IP assets.