News

EU design protection is entering a new era. Following the final stage of the EU design reform, which became applicable on 1 July 2026, the European Union Intellectual Property Office (EUIPO) has published its first registered designs represented by video and 3D files. In simple terms: designers are no longer limited to showing their creations through a series of static images. They can now present certain designs in a way that is much closer to how users actually see and experience them.

Ever heard of "made in Córdoba" jewellery? It's been perfected over 1,000 years—but until recently, the name itself had zero legal protection. Enter geographical indications: the EU's new superpower for protecting authentic, place-based products. And the best part? There's literally money available to help you register yours!

Two weeks' worth of police raids across Spain. Fifteen-plus locations. Sixteen tonnes of fake football kits. If that sounds like the plot of a heist movie, plot twist: it's actually a masterclass in why intellectual property (IP) law is way more relevant to your life than "boring legal stuff." Here's the breakdown.

Lately, the aesthetic discourse is everywhere. But it’s not limited to TikTok outfit checks and Pinterest mood boards of the chronically online. According to new data from the EU Intellectual Property Office (EUIPO), design now directly dictates how Europeans spend their cash. And if you think your product’s design is just a “nice to have,” you might be leaving serious money on the table.