KOREJZOVA LEGAL
Protecting Your Ideas

Hey there, savvy brand owners!  Got an EU Trade Mark (EUTM) from before Brexit? Wondering what’s changed? Let's break it down into bite-sized chunks that are easy to digest!   

The American fast-food chain McDonald's has lost the right to use the Big Mac trademark for chicken products in the European Union. The decision was announced on Wednesday by the EU's second-highest court, which stated that McDonald's failed to demonstrate the use of this trademark for chicken products for at least five consecutive years. McDonald's has yet to respond to the verdict.

Today marks the anniversary of Adolphe Sax’s landmark achievement—the patenting of the saxophone. Sax, born Antoine-Joseph Sax in Belgium, was not just an inventor but also a skilled flautist and clarinettist. His visionary creation, patented on June 28, 1846, has since left an indelible mark on the music world.

In a twist that has caught the attention of beverage enthusiasts across Europe, the EUIPO has ruled on a fizzing dispute between 'PriSecco' non-alcoholic cocktails and the famous Italian sparkling wine, 'Prosecco'. Here’s what went down.

Starting August 3, 2019, the United States Patent and Trademark Office (USPTO) implemented a new rule that impacts foreign companies and individuals who want to file trademarks in the U.S. If you're based outside the U.S., this rule is crucial for you. Let's break down what you need to know in simple terms.

Artificial intelligence (AI) is significantly reshaping the landscape of intellectual property. Questions surrounding copyright and personal data protection intersect with everyday AI use. What are the key considerations to bear in mind?

The Ukrainian delegation met with the WIPO Committee to discuss the impact of the war on intellectual property.

In a striking blend of celebrity influence and intellectual property law, the European Court of Justice recently upheld a decision invalidating PUMA’s registered design for a pair of sports shoes. The culprit? None other than global pop sensation Rihanna and her Instagram account.

The European General Court recently rejected a trademark featuring Pablo Escobar. It was deemed immoral and inappropriate due to the serious criminal acts committed by the notorious drug dealer and narco-terrorist. But can a trademark be rejected simply for being in poor taste?

The European Court rejected the application for the "Pablo Escobar" trademark. Can such a ban be justified?

When did the concept of intellectual property emerge? Let´s celebrate the World IP Day with a little excursion into IP history.

LEGO bricks are a popular toy around the world. But are they legally protected?

Get an expert IP protection strategy for your new products with a 90% cashback thanks to the EU´s Fund for Small and Medium-Sized Enterprises.

From April 1, 2024, small applicants benefit from a 30% reduction on all main fees when registering new inventions at the European Patent Office (EPO).

After 20 years, the European Parliament has officially modernized design protection rules to keep up with the digital age and encourage a circular economy. The agreement will come into effect on December 5, 2024.