EA’s $55 Billion Deal Shows How Gaming IP Is Powering the Next Entertainment Boom

When Saudi Arabia’s sovereign wealth fund and partners acquired Electronic Arts for $55 billion, they didn’t just buy a game publisher—they bought some of the most recognizable story worlds on the planet. The move signals a growing trend: gaming intellectual property (IP) is becoming the heartbeat of modern entertainment.

After the success of The Last of Us and Fallout, gaming franchises are no longer confined to consoles. EA’s new owners—Saudi Arabia’s Public Investment Fund, Silver Lake, and Affinity Partners—inherit hits like The Sims, Battlefield, and Apex Legends, each with potential to expand into film, television, and streaming universes. As the gaming market’s growth cools, publishers are turning to these crossovers to keep fans engaged and revenues strong.

Owning an iconic franchise is just the start—protecting and leveraging it wisely is where the challenge lies. Intellectual property is now the industry’s most valuable asset, but missteps can be costly. Rushed adaptations like 2005’s Doom or 2009’s Street Fighter: The Legend of Chun-Li showed how mishandling creative rights and brand consistency can lead to financial and reputational fallout. With big money flowing into game-based media, businesses need robust IP strategies to ensure collaborations, licensing, and co-productions stay legally sound and commercially viable.

V době, kdy se hranice mezi médii stírají, je ochrana a rozvoj duševního vlastnictví klíčem k růstu. Ať už vyvíjíte digitální produkty, licencujete obsah nebo budujete značku, dobře nastavená IP strategie vám dodá jistotu i konkurenční výhodu.

Náš tým vám pomůže identifikovat, chránit a naplno využít hodnotu vašeho duševní vlastnictví. Ozvěte se nám již dnes!

Text: Zaheer , Kachwala. ‘Videogame Publisher EA’s $55 Billion Buyout Turns Spotlight on Gaming IP Diversification’. Reuters, Reuters, 3 Oct. 2025, https://www.reuters.com/business/media-telecom/videogame-publisher-eas-55-billion-buyout-turns-spotlight-gaming-ip-2025-10-02/.

Photo: 'Men Sitting on the Couch while Playing Video Game' by Gustavo Fring: https://www.pexels.com/photo/men-sitting-on-the-couch-while-playing-video-game-7489041/