News

Deepfakes aren’t just internet pranks anymore — they’re a growing legal and financial threat. From costly online scamming using someone’s likeness to spreading fake news that could sway elections, AI-generated videos, voices, and images are rewriting the rules of online trust. Denmark now wants to fight back with what could be Europe’s first deepfake-specific copyright law — but for now, it’s still just a proposal, with formal debate expected in autumn 2025.

EUIPO and OLAF brought together enforcement experts to strengthen cooperation and protect consumers from IP crime in everyday goods.

The EUIPO has launched pre-assessment services in its EUTM Easy Filing form—a major step forward for making the EU trade mark system more user-friendly and reliable. This update supports the Office’s 2030 Strategic Plan, aiming to boost the quality and value of IP services across the board.

The EU is stepping up its game against counterfeits, piracy, and other IP crimes. Under the newly announced 2026–2029 EMPACT priorities, intellectual property violations will officially be treated as a major internal security threat — meaning businesses, creators, and legal teams should take notice.