News

Elon Musk’s Neuralink is making headlines with its plans to trademark “Telepathy” and “Telekinesis.” But let’s be clear: these aren’t new ideas. They’ve been part of science fiction and human imagination for decades. So, can a company actually own these words? And is Neuralink’s technology as revolutionary as it sounds? Let’s take a closer look.

Trademark disputes can be tricky, but sometimes the law makes it clear: two similar-sounding brands can peacefully coexist. In a recent case, the General Court (GC) ruled that there’s no risk of confusion between the Danish mark ‘KING’S’ and the contested sign ‘AROMA KING’, both used for cigarettes and tobacco. Let’s dive into the key reasons behind this decision—and why it matters for brands everywhere.

Starting today, the European Patent Office (EPO) is testing a new way to make the patent process quicker and more eco-friendly. Instead of sending paper documents, the EPO will now let users request and receive priority documents—a key part of the patent process—electronically. This change is part of the EPO’s bigger plan to go fully digital, making things easier for inventors and businesses while reducing waste.

Birkenstock sandals—the comfy, chunky shoes loved by hippies, fashionistas, and even Barbie—just lost a major legal battle. Germany’s top court ruled that Birkenstocks aren’t art, meaning they can’t be protected by copyright. This decision lets competitors like Tchibo sell similar styles, and it’s sparking big questions about how brands can protect their designs. Let’s break it down.